Holly Eamon

I am a writer, editor and storyteller with an impeccable eye for detail and nonstop curiosity. My journalism background and corporate communications and content marketing experience have helped me master three important communications skills: developing audience-specific content strategies while maintaining voice, tone and style guidelines; condensing complex ideas into easily understandable content to ensure key messages are delivered clearly and efficiently; and comfortably collaborating with people of varying backgrounds and personalities at all levels of a company to develop engaging content.

Note: This site includes freelance work samples. Content I've created and supported within internal communications and for private clients cannot be widely shared online.


Specialty Fabrics Review •

Andrea Lynn on how shade sails have kept her creative

It takes less than a five-minute conversation with Andrea Lynn to appreciate her earnest enthusiasm for shade sails—which is why her reflection on a decades-long career in the industry may come as a surprise. “I jumped into the business with rose-colored glasses on,” she muses. “This journey has been more than worthwhile, but if I could have foreseen all the challenges I would face, I don’t know if I would have chosen this path.” However, customers and collaborators who have benefited from her
Specialty Fabrics Review •

Mike Charlton defines success on his own terms

Mike Charlton begins most weekdays with a leisurely cup of coffee on his back porch with his wife and business partner, Rachel Charlton, in Yorktown, Va. They typically leave for work by 9 a.m., where they fabricate custom marine canvas projects until 5 p.m.—at the latest. If they’re a few minutes late, no employee (or employer) is taking note. If one of their two daughters has car trouble or gets sick during the day, they don’t think twice about leaving the shop to help her. And if their proje
Specialty Fabrics Review - Industrial Fabrics Association International •

Breaking barriers

National Industries for the Blind creates growth opportunities in the textiles industry for people who are blind or visually impaired. For many, 2020 has been a year of recognizing and working to overcome limitations—a technique that partners and employees of National Industries for the Blind (NIB) have mastered since 1938. Headquartered in Alexandria, Va., NIB is the country’s largest employer of people who are blind, thanks to its network of nearly 100 associated nonprofit agencies. In 2019,
Specialty Fabrics Review - Industrial Fabrics Association International •

Fabric helps brick-and-mortar retailers take visual branding to another level

The effects of society’s ever-increasing digital dependency, overabundance of shopping malls and shifting spending habits are not doing the retail industry any favors. But its future is not all doom and gloom. A study released earlier this year by the National Retail Federation (NRF) and IBM found that most members of Generation Z—the generation following millennials—prefer to shop in brick-and-mortar stores. The results, summarized on nrf.com, conclude that, with this population set to reach 2
Specialty Fabrics Review - Industrial Fabrics Association International •

A succession solution

An exit plan is generally not at the forefront of a company owner’s mind, especially at the height of career success, but it’s no less important than any other business strategy. When the time comes to step down, a comprehensive exit plan is crucial for a smooth transition, whether that means selling the company to an outside buyer or transferring it to a next-generation family member. Another less-understood option has proven successful for both suppliers and end product manufacturers—an empl